Remember the car above? At one point, it was touted as a "fantastic value" and people thought that it was a much better deal than a comparably-sized Honda or Toyota. Fast-forward a few years and the Yugo morphed from being a great deal to the worst car in history. Now let's compare this with our industry.

Here's a little secret...there are no real "deals" in audio/video. All pricing for equivalent solutions are roughly the same, regardless of what business you buy it through. If someone offers you an audio/video solution for $2000.00 and someone else offers a package for $1000.00, it doesn't mean that $1000.00 is a great deal. It may be that the lesser-priced option is missing components that you need. It may be that the $1000.00 package is a temporary solution and isn't equipment that is built to last. The $1000.00 solution may be the equivalent of the audio/video Yugo. How do you determine if you're being sold a Yugo or not?

1) Compare bids and make sure apples are apples for comparison. This will ensure that you are making an informed decision and that you are actualy getting what you need and want.

2) If you want equipment that will last for years and that can support your future gear or needs, make sure that you ask for equipment that can accommodate this. Many of the inexpensive solutions on the market are built as temporary solutions and aren't meant to last for years or to be hooked up to future components.

3) Want your system to be easy to use? Many of the cheaper solutions on the market aren't meant to be controlled by a single, simple-to-use universal remote. If you don't want to be frustrated with your new system, stay away from the cheapest options possible. 

4) Make sure that the business you are dealing with is licensed, bonded and has workers compensation for all employees. this info can be found on the Contractor's State License Board at:

http://www.cslb.ca.gov/Consumers/HireAContractor/

If the company you are getting bids from doesn't have workers compensation or a contractor's license, they are doing business illegally. Do you think they will do the right thing with your project if they aren't following the basics to operate a business the right way?

5) Meet at the company's storefront or office. If the company doesn't have an office, what are the chances of the business being around in the future to help you out with future questions or warranty work?

 At Aire Theater Designs, we don't sell Yugos. We sell high-quality products and we hold a firm commitment to providing excellent customer service. Give us a chance...you'll be glad you did.

Your local San Diego Home Theater company, Aire Theater Designs, proudly serves all of San Diego County especially the communities and cities of Central San Diego County which includes Darnall, Cerritos, Del Cerro, Talmadge, Kensington, Hillcrest, Mission Valley, Fashion Valley, Lake Murray, Friars, El Cajon Blvd, North Park, Balboa Park, Clairemont, Kearny Mesa, Mission Bay, Mission Beach, Pacific Beach, Ocean Beach, Imperial Beach, Pt Loma and Downtown San Diego. We also gladly serve those in North San Diego County which includes Carlsbad, San Marcos, Vista, Oceanside, Escondido, Encinitas, Cardiff by the Sea, Solana Beach, Del Mar, Rancho Santa Fe, 4S Ranch, Santaluz, La Jolla, Poway, and Rancho Bernardo.

Behold...the Sonos music system. This new addition to our line has changed the way that we enjoy music in our office. If you're lucky, it will change the way you listen at home as well. Read on!

Want to listen to:

1) Pandora Internet radio?

2) Sirius/XM radio?

3) Rhapsody?

4) iTunes?

5) AM/FM?

6) Music off of your computers?

Instead of juggling 10 different remotes, check out the cool controller above! This small remote will allow you to access all of the above music sources EASILY. If you want a larger control, there is an iPad application that gives you more information and a larger screen to work with.

With this system, you have the capability to easily add music to other areas. Want music in the Kitchen and office? This system allows you to add a speaker in each area WIRELESSLY and to listen to music right away. Did I mention WIRELESSLY?

Interested? Come check it out over at our offices. We love it and think you will too.

Your local San Diego Home Theater company, Aire Theater Designs, proudly serves all of San Diego County especially the communities and cities of Central San Diego County which includes Darnall, Cerritos, Del Cerro, Talmadge, Kensington, Hillcrest, Mission Valley, Fashion Valley, Lake Murray, Friars, El Cajon Blvd, North Park, Balboa Park, Clairemont, Kearny Mesa, Mission Bay, Mission Beach, Pacific Beach, Ocean Beach, Imperial Beach, Pt Loma and Downtown San Diego. We also gladly serve those in North San Diego County which includes Carlsbad, San Marcos, Vista, Oceanside, Escondido, Encinitas, Cardiff by the Sea, Solana Beach, Del Mar, Rancho Santa Fe, 4S Ranch, Santaluz, La Jolla, Poway, and Rancho Bernardo.

We have one of two potential free prizes for our loyal clients this month. Be the 14th person to e-mail us with an "I love ATD!" message at This email address is being protected from spambots. You need JavaScript enabled to view it. and either win the above can of cola or a free AppleTV!

Benefits of Happy Shopper Cola

1) 58 grams of sugar
2) Rots teeth at an exponential pace as compared to drinking fruit juice
3) Raises chance of getting diabetes dramatically

Benefits of AppleTv

1) Netflix, Youtube and Amazon access: Now you have millions of TV shows, movies and videos to watch and watch and watch.
2) Instant HD movies and TV shows: Rent thousands of HD movies or buy TV episodes and watch them anytime.
3) iTunes: Enjoy your iTunes music collection through your stereo system at any time.
4) NBA and MLB: Get live sports scores, updates and more.

Thanks again for the business!

"Got a power outage? No problem... Poindexter with the Power Outage Police is here. You may be experiencing issues with your audio/video systems after SDGE's 12 hour snafu last week. If your cable box seems to be going through the channels much more slowly than usual, here's what to do:

1) Go into the SETTINGS on the box (press button that says SET or SETTINGS)
2) Press A (or yellow triangle) to go into "More Settings"
3) Go into "Audio/Video" and choose "Video Output Formats"
4) Make sure that only the setting for 1080i is checked
5) Exit out of menus and continue watching TV

Your cable problems are now solved. If you have further questions, touch base with my brethren at ATD. I need to go... I hear a cat somewhere stuck in a tree. Up up and AWAY!!"

The below specials represent manufacturer rebates, special offers or close-out buys. Some of the manufacturers don't allow us to include models or makes due to the deep discounts that are offered (especially with our close-out buys!). Read on and save some bucks! Interested in any of the products? Contact your favorite ATD project manager and we'll give you the scoop. Discounts cannot be combined. See salesperson for details.

September Specials

• Monitor Audio speakers w/stands: 30% off! 1 pair left!

• OVERSTOCK! Niles 10" subwoofers: 25% off! We are down to 1!

• Fortress demo theater seating: 40% off! 2 chairs left!

• 59" reference Samsung plasma TV with 3D Blu-Ray player and 3D kit: Was $3099.99. Now: $1699.99. 1 at this price! Set was too small for previous client. They now have a larger TV, and you have a heck of a deal.

• $500.00 VALUE FOR FREE! Free 3D Blu-ray player, 3D glasses kit and movie with purchase of select Samsung TVs. Promo is until supplies last on select TVs.

• FREE in-home consultations! The only way to do this stuff right is to meet with a professional in your home to go over what is possible today. We just happen to have these professionals that you need.

• The 65" Samsung LEDs are in stock! Some of our clients have been waiting 2 months for this TV. If you're interested, let us know as these will be gone QUICK!

All products carry a full manufacturer's warranty. Some manufacturers don't allow us to show the model numbers due to CRAZY pricing...call ATD to find out more.

Close-out Corner

You WILL save bucks with these products

• Niles HIGH-end in-wall speakers: Regular price $1800.00. Now 75% off until gone!
• Boston Acoustics in-wall speakers (open box...wrong size) are 40% off until gone!
• Polk Audio outdoor speakers 50% until gone (color black)!
• OVERSTOCK! Snap in-ceiling speakers 40% off until gone!
• Snap subwoofer: Open box as client opted for smaller model. Regular price: $350.00. Now $199.00. This thing ROCKS for the price.
• SOLD OUT...sorry. Velodyne DLS powered subwoofer new in box. Reg. $499.99. Now $349.99 until GONE!

Your local San Diego Home Theater company, Aire Theater Designs, proudly serves all of San Diego County especially the communities and cities of Central San Diego County which includes Del Cerro, Talmadge, Kensington, Hillcrest, Mission Valley, Fashion Valley, Lake Murray, North Park, Balboa Park, Clairemont, Kearny Mesa, Mission Bay, Mission Beach, Pacific Beach, Ocean Beach, Imperial Beach, Pt Loma and Downtown San Diego. We also gladly serve those in North San Diego County which includes Carlsbad, San Marcos, Vista, Oceanside, Escondido, Encinitas, Cardiff by the Sea, Solana Beach, Del Mar, Rancho Santa Fe, 4S Ranch, Santaluz, La Jolla, Poway, and Rancho Bernardo.

The below specials represent manufacturer rebates, special offers or close-out buys. Some of the manufacturers don't allow us to include models or makes due to the deep discounts that are offered (especially with our close-out buys!). Read on and save some bucks! Interested in any of the products? Contact your favorite ATD project manager and we'll give you the scoop. Discounts cannot be combined. See salesperson for details. 

October Specials

• Monitor Audio speakers w/stands: 30% off! 1 pair left!
• OVERSTOCK! Niles 10" subwoofers: 25% off! We are down to 1!
• Fortress demo theater seating: 40% off! 2 chairs left!
• SOLD OUT. Congratulations to Virgil for getting a fantastic new TV. Super Bowl party at Virgil's! 59" reference Samsung plasma TV with 3D Blu-Ray player and 3D kit: Was $3099.99. Now: $1799.99. 1 at this price! Set was too small for previous client. They now have a larger TV, and you have a heck of a deal.
• $500.00 VALUE FOR FREE! Free 3D Blu-ray player and 3D glasses kit with purchase of select Samsung TVs. Promo ends 10/28/2011.
• FREE in-home consultations! The only way to do this stuff right is to meet with a professional in your home to go over what is possible today. We just happen to have these professionals that you need.
• The 65" Samsung LEDs are in stock! Some of our clients have been waiting 2 months for this TV. If you're interested, let us know as these will be gone QUICK! NOTE: 9 left as of 10/25/2011.

All products carry a full manufacturer's warranty. Some manufacturers don't allow us to show the model numbers due to CRAZY pricing...call ATD to find out more.

Close-out Corner

You WILL save bucks with these products

• Niles HIGH-end in-wall speakers: Regular price $1800.00. Now 75% off until gone!
• Boston Acoustics in-wall speakers (open box...wrong size) are 40% off until gone!
• Polk Audio outdoor speakers 50% until gone (color black)!
• OVERSTOCK! Snap in-ceiling speakers 40% off until gone!
• SOLD OUT...sorry. Velodyne DLS powered subwoofer new in box. Reg. $499.99. Now $349.99 until GONE!

San Diego Home Theater Installers Aire Theater Designs proudly serves all of San Diego County especially the communities and cities of Central San Diego County which includes Rolando, SDSU, Darnall, Cerritos, Del Cerro, Allied Gardens, Talmadge, Kensington, Hillcrest, Mission Valley, Fashion Valley, City Heights, Lake Murray, Friars, El Cajon Blvd, North Park, Balboa Park, Clairemont, Kearny Mesa, Mission Bay, Mission Beach, Pacific Beach, Ocean Beach, Imperial Beach, Pt Loma and Downtown San Diego. We also gladly serve those in North San Diego County which includes Carlsbad, San Marcos, Vista, Oceanside, Escondido, Encinitas, Cardiff by the Sea, Solana Beach, Del Mar, Rancho Santa Fe, 4S Ranch, Santaluz, La Jolla, Poway, and Rancho Bernardo.